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| Image by Fred Perrot |
Drawing upon the recent discussion of ideas expressed in Kill creativity to make an effective ad by Ryan Caligiuri, we would like our readers to share their opinions on whether ads should contain basic information (informing about benefits that a product or service brings to the market, enumerating reasons why customers should buy it, and highlighting unique selling propositions) or whether a company should employ as much creativity as possible to communicate about their products or services to existing and prospective customers in a way that will catch their attention for sure.
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